About Us

Our mission is to foster synergies for and among our clients, by using sport as a platform for global promotion and development. Our values are Excellence, Transparency and Commitment.

Who we are

S.P.C.G.E Sports Production Consulting Group Europe, is a management consulting firm advising Sports Organisations and Commercial Entities in the areas of Business Development & Marketing, Recruitment, Event Planning & Management, Education & Knowledge Management.


S.P.C.G.E Sports Consulting is 100% dedicated to the international sports administration & sports commerce industries.


S.P.C.G.E Sports Consulting is located in Luxembourg

Georg Hochegger

Managing Partner
Georg is a Visionary and leader has more then 20 years in the Sports Event Industry. Build the leading Triathlon Sports Agency Triangle and developed the brand Ironman significantly with in this time. As Founder and CEO of Triangle he sold this business successful to a private Equity firm in 2010. Since then he was running StarEvents and building the key brand TriStar 111 (new Triathlon Format) and endurance Sport Business. He has strong skills in Networking, Operation and Marketing and is certainly the brain behind the brand and Development.

Born and raised in Austria, age 47, married for 20 years to his wife Birgit, resident and living in Monaco for 9 years. Sports enthusiast and 14 times Ironman Finisher (4 times at the Ironman Championships in Kona/ Hawaii), Austrian Sprint Triathlon national champion and 2.46 Marathon Runner. Loves Skiing and Soccer but also has a passion for Design.
After graduation of the College for Design and Jewellery in Austria he worked for well known firms and brands in this industry in Switzerland, and NYC. Soon after he created his own brand and founded his own jewellery business in 1992, which he managed till 1998, when his wife took over. 2 years after he sold this business and focused only on developing Ironman events with his new Sport Agency „Triangle“.

Patrick Churchill

Patrick is the co-founder of Churchill Capital Ltd. Churchill Capital is an institutional equity broker with offices in Monaco, Bermuda, New York, Singapore, Melbourne and London. Patrick brings many years of experience in running a wide spread business, a wealth of contacts and experience in fund-raising.

Christian Petersmann

Prior to co-founding private investment firm Crown Ocean Capital in May 2007, Christian worked for the special opportunity/distressed hedge funds Silver Point Capital and Highbridge/Zwirn in London from 2004 to 2007. Christian was one of their first European based analysts with the mandate to build the respective European/German franchises.

From 2001 to 2004, Christian worked in the Financial Institution Group at Morgan Stanley in London and the Corporate Finance Department in Sao Paulo, Brazil.
Christian graduated with a Master’s degree in business and economics from the University of Cologne as best of his class (Heinz Kaut award) and received an MBA from the University of Miami which he attended as a Fulbright Scholar.
He is fluent in German, English and Portuguese and speaks basic Spanish and French
“Christian is a sport enthusiast and a Kona-proven triathlete.”

Alexander Wurz

Alex Wurz is a former Formula 1 and current LeMans series pilot. He also has a very successful international driver training business and is the colour commentator for Formula 1 races on Austrian State Television. Alex, although not working day to day on the project will be highly additive in terms of advice, connections and marketing appeal.

Olivier Castelli

Marketing & Communications Manager
Olivier Castelli acquired a Master in Management in Marketing from Ceram Business School in 1996. He was with Triangle Sarl as race director for 5 years. He acted as Race Director and Operations Manager for Triangle Monaco & France and was also linked directly to the Triangle International office, developing race standards, logistic and operations on a global scale.

He has been COO for Star Production over the last 3 years taking care of all administration, finance and operations management for the company.
After 8 years working for his own communication and marketing agency he acquired 8 years+ into sport event operation and management from event operation to a worldwide transversal business development and structuring.
He is passionate about sports and practices football, skiing (national French instructor degree), triathlon (half ironman finisher), running (marathoner) and all outdoor sports.

Benjamin Höhler

Manager – Event Planning & Management
Benjamin Hoehler holds a degree in business administration and sports management. During that time he was working in various fields within the sports industry. After taking the degree started to work in endurance sport industry on an international level being based in Austria, Spain and Monaco/France. Starting as a race director for Ironman in Austria, he then joined Star Events and was responsible for establishing, marketing and developing the international TriStar triathlon series with events in 10+ countries worldwide. Benjamin has a wide experience in managing projects, teams and networks in an international environment and developing the business.

Uwe Bingel

Consultant – Finance 

Uwe Bingel holds a master degree in business administration and industrial engineering and is a seasoned financial executive with more than 20 years of experience from consulting engagements as well as from his time as a managing director in various fields and industries.

On graduating in 1990 Uwe Bingel launched his professional career as a management consultant with Accenture in Frankfurt. From 1994 to 2012 he held several financial and operational management roles as a Managing Director and CFO for leading multinationals in the event, media, entertainment, and telecommunication industry such as Bertelsmann, Endemol, and Riedel Communications. During the last years he has been working as an independent financial advisor and interim manager executing growth and value creation initiatives in the context of strategic realignment, operational, organizational and financial improvement for medium-sized clients in the consumer goods industry such as Kaldewei and LR Global Holding. Uwe Bingel is happily married with two children.

Angelo Zomegnan

Project Manager & Country Partner & Consultant
Angelo’s focus is with sports, hospitality, special events and media. Over 15 years in marketing project and coordination management experience and communication functions in the industry sector, Angelo joined the sports environment and has extensive knowledge in brand, communication, as well as event and project management in the world of cycling over the last ten years

Birgit Hochegger

Art Director